RAM pode desbancar a Hilux com nova pickup nacional

Nos últimos 10 anos, a Hilux tem dominado o mercado nacional de picapes médias, mas a RAM quer virar o jogo.

A Stellantis tem adotado uma estratégia de atiçar os fãs e criar expectativas em torno do lançamento da nova picape RAM.

A divulgação de uma minissérie com detalhes sobre os bastidores do projeto tem aumentado a empolgação dos fãs.

A RAM quer espaço no mercado de picapes médias no Brasil, tradicionalmente dominado pela Toyota Hilux.

A competição entre as marcas promete ser acirrada, e os consumidores aguardam ansiosos pelo lançamento.

Características marcantes que incluem potência, robustez, capacidade, luxo e tecnologia não irão faltar na nova pickup.

A nova RAM terá um porte superior, com a arquitetura sendo alongada para garantir um tamanho de uma picape média.

Na prática, a nova RAM que será produzida em Pernambuco, vai concorrer com a Hilux, S10, Ranger, L200 e outras.

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